recent posts
- Designing in Good Design: Why the Process Matters as Much as the Product
- East Beach: “Design Connection” – Builder & Architect Collaboration
- Celebration Residential Design Process: Educate, Inspire, Collaborate
- The Importance of Designing in Good Design
- Bridging Vision and Execution: What Goes Into a Great Design Brief
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Category: Strategic Definition
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The Design Brief is a crucial document that transforms a project’s vision into actionable guidelines, facilitating alignment among architects, planners, and stakeholders. It defines scope, goals, and constraints, ensuring clarity in complex developments. A well-structured brief promotes effective decision-making while allowing room for adaptation during the design process.
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It usually starts with a sketch. A hand-drawn map. A rough massing model. A few bullet points on a whiteboard. Someone says, “This could be something.” But between that first idea and a real, permitted, financed, and viable project lies a long stretch of decisions and dependencies that too often get overlooked. That’s where the…
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The article discusses the importance of early-stage proforma analysis in real estate development projects. Despite the promising 500-acre site, the initial financial metrics indicated that the project did not meet necessary risk thresholds. The back-of-the-envelope analysis, focusing on costs, revenues, and market assumptions, highlighted that the concept needed adjustments. Key metrics like IRR, equity multiples,…
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The High-Level Development Program is crucial in aligning stakeholders during the Strategic Definition phase of a project. It helps connect project goals with site realities and market insights, providing a flexible framework for dialogue without premature commitments. Key elements include vision integration, primary programmatic elements, supporting functional zones, and spatial requirements. The program must adapt…
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This article discusses the importance of thorough site analysis and due diligence in land development projects, illustrating this with examples like Bundoran Farm and Boar’s Head. The author emphasizes that not all land is suitable for development, and initial excitement can lead to misconceptions. Engaging intimately with the land, understanding its features, and involving local…
The Barnes Perspective: Thoughts, Ideas & Lessons Learned from Joseph Barnes 