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- Bridging Vision and Execution: What Goes Into a Great Design Brief
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Category: Project Phasing
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The article emphasizes the critical role of a comprehensive Design Brief in real estate development, which connects vision to execution. A clear, actionable design brief is crucial for successful real estate development, as emphasized in the content. It connects vision to execution, aids early decision-making, and facilitates stakeholder alignment. The brief includes several essential components:…
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Real estate development requires a strategic phasing approach to effectively manage expectations and guide execution. A clear plan helps stakeholders understand what to expect, ensuring focused resource allocation and priority setting. Successful large-scale projects, like Celebration and I’On, demonstrate the importance of delivering compelling phases that create self-sufficient neighborhoods early on. By integrating residential, civic,…